THE MODEL FOR INVESTING INNOVATIVE STRATEGIES FOR THE DEVELOPMENT OF SOCIALLY RESPONSIBLE BUSINESS
The extremely important role of innovations in the development of the country’s economy is obvious, there-fore special attention should be paid to investment in innovative strategies for socially responsible business. The article considers such forms of investment of innovation development strategies as intellectual and mone-tary assets and their equivalents, a number of classification forms are distinguished (types of ownership of re-sources, objects of innovation activity, organizational forms, nature of participation in investment). Also, types of investment in innovative strategies for the development of socially responsible business and the clas-sification of investment by certain features (in terms of investment, reliability, time of implementation, in re-lation to the object of investment, by ownership, source, object of investment, by participation in the invest-ment process).
In the course of the research, such models of investing innovative strategies for the development of socially responsible business as market, network (or cluster), corporate-state, strategy of forced “imitation” develop-ment (or mesocorporate) model are analyzed in detail, and their comparative characteristics are presented. Particular attention is paid to the corporate-state model and public-private partnership.As a result of the analy-sis, an actual model of investing innovative development strategies is proposed, which makes it possible to in-crease the efficiency of implementing innovative strategies for socially responsible business. Strategies, in which this model should be implemented, and the most rational tool for assessing the effectiveness of at-tracted funds, which is economic and mathematical modeling, including the formulas necessary to calculate the effectiveness of investments are presented.
Keywords: investment, modeling, innovative strategies, socially responsible business.
Highlights:
• a model for investing innovative strategies for the development of socially responsible business (SRB) was presented;
• a strategy was presented in which the implementation of the model will be most effective;
• a tool for assessing the effectiveness of raised funds and their sensitivity to interest rate changes was developed.
Varvara V. Danshina, Candidate of Pedagogical Sciences, Associate Professor, Yuri Gagarin State Technical University of Saratov.