MANAGEMENT DECISIONON DEVELOPMENT OF THE INDUSTRIAL ENTERPRISE TAKING INTO ACCOUNT THE COMPETITIVE ENVIRONMENT
The development of the industrial enterprise is the basis for stable operation and the basis for successful competition. In modern conditions, characterized by the instability of the global socio-economic system and increased risks (political, investment, currency, technological, etc.), the enterprise is forced to take constant care of its competitiveness and make appropriate decisions about its own development. The article deals with the issues of managing the development of the industrial enterprise in a highly competitive environment. In the course of the research, the algorithm for making managerial decisions on the development of the industrial enterprise is developed. The constructed algorithm consists of trivial steps, it does not require the specialist to have special knowledge, qualification and special competence, does not need the use of specific equipment and software. On the basis of the comparative competitive analysis and the method of expert assessments, competitive positions of seven Crimean printing enterprises are determined. As a result, their competitive advantages and critical indicators reflecting vulnerabilities are established. The most important aspects and factors of the company’s development from the point of view of competitiveness are determined, and conclusions about the priority directions for improving its organizational, marketing, financial and production activities are drawn, and recommendations for choosing the direction of the enterprise development from the perspective of increasing its competitiveness are presented.
Keywords: development management, industrial enterprise, methods of expert assessments, algorithm, management, critical factors, system of indicators and characteristics.
Highlights:
• the algorithm for making managerial decisions on the development of the industrial enterprise on the basis of a comparative competitive analysis is developed and tested in Crimea;
• key factors that characterize the competitive strength of the enterprise, thereby forming a toolkit for assessing the competitive power are identified and appropriately grouped;
• competing forces (ordinary and absolute) for seven Crimean enterprises are calculated, which allow them to rank positively and draw conclusions about the the development stage;
• based on the assessment, the data on the strengths and weaknesses of Crimean publishing and printing enterprises are presented, the main factors of their competitive advantages / weaknesses are identified;
• as a result of the analysis, the directions for the development of the enterprise under study are outlined and a list of measures to increase the competitive status of this economic entity is proposed.
Andrei V. Veretyokhin, a senior lecturer, V. I. Vernadsky Crimean Federal University, Simferopol.