COMMUNICATION AS A SIGNIFICANT INSTRUMENT OF INFLUENCE ON RELATIONSHIPS AND WORKERS PRODUCTIVITY


Kmetsova I.

Communication in a firm or in a university has a strong influence on the image of the internal environment, the atmosphere or job satisfaction. If communication is effective enough, then it benefits both parties involved. Such communication promotes team building and productivity improvement of the entire team of employees. Good communication is the basis for effective actions. Communication directly affects the performance of the entire organization, so it needs to be paid due attention. Successful communication can contribute to strengthening the competitiveness of the enterprise, and vice versa, its underestimation leads to significant problems. The article is devoted to the analysis of communication methods. In the theoretical part, the process of communication, communication between managers and various communication technologies are outlined. The practical part presents the results of research in the field of analysis of communication technology in selected companies in the Czech Republic. The purpose of the article is to show, on the basis of the questionnaire monitoring carried out, the need for cognition and effective application of communication technologies (methods), and also to assess the effectiveness of communication in selected organizations. Keywords: communication, corporate communication, communication technologies, effective communication, communication barriers, communication process, manager, employee, questionnaire. Highlights: the communication method "assertiveness" is the least popular among the employees of Pisak hospital, and the method of motivation is more preferable; the language barrier is the most important in the communication process of Pisak hospital; the main communication problem in Pisak hospital is the large work load of workers; managers’ assertiveness in the company "Schwan - STABILO ČR" contributes to the improvement of the working environment; there are two opinions about the barriers in internal communications in the company "Schwan - STABILO ČR": the first group – there are no barriers, the second one – there are some barriers. At the same time, most employees of Schwan - STABILO ČR" do not see any obstacles in internal communications.

Iveta Kmetzova, Doctor of Technical and Economic Institute, Ceske Budejovice, Czech Republic.


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