SOCIAL INNOVATIONS: ECONOMIC AGENTS AND THEIR INTERESTS
In order to analyze socio-economic relations and interests of economic agents in the course of implementation or performing their own social and innovative activity, the interpretation of the notion of social innovations is substantiated by identifying necessary and sufficient conditions for the appropriation of innovations to social ones. The effects of introducing social innovations are systematized according to two criteria: by spheres of activity and by the nature of the influence on society. A possible manifestation of each type of effect is disclosed. Economic agents involved in the process of creating social innovations are defined, the roles in which agents act, and the variants of their interactions in the course of implementation of social and innovation projects are shown schematically. The main conditions for constructing effective relations between participants in this type of activity are described. The logic of involving participants in the social and innovation project is developed. The development scheme of a network of social and innovative projects is shown, taking into account the specifics of interaction in this type of activity, as well as transaction costs arising in the course of one project. The theoretical significance of this research is the development of the theory of social innovations, as well as the possibility of using findings to build effective network relations in the implementation and development of social and innovative projects.
Keywords: social innovations, economic agents, social and innovative project, institutions, roles.
Highlights:
necessary and sufficient elements of social innovation are the orientation towards solving social problems, a new combination of resources to achieve the goals, social resources and resources in achieving the goals set, the transformation of the behavior of economic agents participating in this process;
effects from the introduction of social innovation is expedient to systematize according to two criteria: by spheres of activity and by the nature of influence on society;
taking into account economic agents and the socio-economic relations that arise between them;
it is necessary to take into account the roles that agents perform. The article presents variants of interaction of economic agents, and also describes their incentives; the logic of involving participants in the social and innovation project is shown; the scheme for the development of a network of social and innovative projects that takes into account the specifics of interaction in this type of activity is presented.
Anna Yu. Veretennikova, Candidate of Economics, Researcher, The Center for Economic Theory of Institute of Economics, The Ural Branch of the Russian Academy of Sciences, Associate Professor, 89126328489; Zhoomart K. Omonov, a post-graduate student. - Ural Federal University named after the first President of Russia B. N. Yeltsin, Yekaterinburg.