IMPACT ASSESSMENT OF GLOBAL TRENDS ON THE DEVELOPMENT OF THE HIGHER EDUCATION SYSTEM
The article is devoted to the study of global regularities in the world system of higher education. The author analyses the interrelation of informational and Internet educational environment, branding and marketing as a qualitative basis of sustainable development of universities. Government strategies that stimulate the development of international experience for students are studied and analyzed, which in turn leads to mass discoveries of international industry campuses and to the growth of attractiveness of educational hubs. World trends in the development of human capital in the sphere of higher education are revealed. Attention is paid to the development of international institutional and industrial partnership.
Keywords: trends, higher education system, globalization, sustainable development, drivers of knowledge economy growth, globalization, student mobility.
Ekaterina Yu. Shnyakina (Nikulina), a post-graduate student, Samara State University of Economics.