A VALUATION MODEL OF THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON FINANCIAL INDICATORS OF THE COMPANY’S ACTIVITY
The authors have made an attempt to identify and analyze the relationship between the company`s corporate social responsibility (CSR) and its economic results. The systemic and complex approach, component analysis and the coefficient method are applied. The originality and practical importance of the research consist in de-termining the criteria for the effectiveness of the company`s social responsibility, presented in the CSR valuation model on the basis of Kharitonova`s method. The results obtained can be used to implement a wide range of social projects.
Keywords: corporate social responsibility, social obligations, financing of CSR programs.
Elena A. Razumovskaya, Doctor of Economics, Professor; Natalia Yu. Isakova, Candidate of Economics, Associate Professor; Denis Yu. Razumovsky, a Master’s Degree student; Elena A. Yudina, a senior lecturer - Ural Federal University named after the first President of Russia B. N. Yeltsin, Yekaterinburg.