INSTITUTES AND ECONOMIC DEVELOPMENT TOOLS OF TOURISM WITH THE PURPOSE OF VISITING FRIENDS AND RELATIVES
The article represents the innovative model of organizational and economic tools for the development of tourism with the purpose of visiting friends and relatives, which provides for the organizational distinguishing feature of the state policy functions in the field of the development of tourism with the purpose of visiting friends and relatives and direct management of its development and promotion in the specific territory, with the grouping of economic methods applied by relevant structures. The developed model, setting clear guidelines for reforming the current system of institutional structures in Russia, which can potentially participate in the development of tourism with the purpose of visiting friends and relatives, contributes to the selection process of relevant impact tools for specific stakeholders in the tourism industry.
Keywords: tourism with the purpose of visiting friends and relatives, organizational and economic tools, marketing campaign, tourist information centers, direct marketing, development strategy of tourism with the purpose of visiting friends and relatives.
Ekaterina V. Efimova, Candidate of Economics, Associate Professor; Margarita V. Kobets, Candidate of Economics, a senior lecturer - Pyatigorsk State University.