NEW VALUES AS THE BASIS OF INNOVATIVE ECONOMY
The article represents some approaches to the phenomenon of entrepreneurship and value orientations of the modern business community as a basis for the development of innovative economy. The authors consider the readiness of the business to changes as the main prerequisite to develop a new type of entrepreneurs’ thinking.
Keywords: innovations, innovative management, entrepreneurship, entrepreneurial values, globalization, readiness for changes.
Anna S. Zotova, Candidate of Economics, Associate Professor; Valentina V. Mantulenko, Candidate of Pedagogics, Associate Professor - Samara State University of Economics.