NEW VALUES AS THE BASIS OF INNOVATIVE ECONOMY


Zotova A.S., Mantulenko V.V.

The article represents some approaches to the phenomenon of entrepreneurship and value orientations of the modern business community as a basis for the development of innovative economy. The authors consider the readiness of the business to changes as the main prerequisite to develop a new type of entrepreneurs’ thinking. Keywords: innovations, innovative management, entrepreneurship, entrepreneurial values, globalization, readiness for changes.

Anna S. Zotova, Candidate of Economics, Associate Professor; Valentina V. Mantulenko, Candidate of Pedagogics, Associate Professor - Samara State University of Economics.


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