A COMPONENT COMPOSITION OF TOURIST CAPACITY OF THE NORTH-WEST FEDERAL DISTRICT
The article illustrates the author`s technique for determining the development level of tourist capacity of territories. The specific nature of the methodology is to determine the integral characteristic of tourist capacity on the basis of such criteria as the overall image of the tourist region, the development level of the tourist infrastructure, the labor potential of tourism, transport accessibility and environmental advantages of the territory, the tourist`s economic interest to the region, the tourist`s comfort and safety, competitive, institutional and innovative components of the tourism sector. The author carries out the expert evaluation of tourist capacity using these components. The methodology developed and approved by the author on the materials of the North-West Federal District makes it possible to identify areas with the highest level of tourist potential, identify problem areas that hamper tourism activities, and determine the directions for the development of tourism.
Keywords: tourist capacity of the territory, components of tourist capacity, comprehensive assessment of tourist capacity, development of tourism.
Victoria S. Orlova, Candidate of Economics, Associate Professor, Vologda State University.