CROSS MARKETING AS A FORM OF DOMESTIC TOURISM USING THE EXAMPLE OF THE SAMARA REGION
The authors consider the development of domestic tourism in the Samara region and represent the research results of one of the target groups of potential tourists. To increase the popularity of sites it is offered to use co-marketing tools and the algorithm for implementation of cross-marketing.
Keywords: joint marketing, cross-marketing, advertising campaign, domestic tourism.
Ivan A. Karpov, Candidate of Economics, Associate Professor; Alexander F. Kryachkov, Candidate of Economics, Associate Professor - Samara State University of Economics.