MODELLING OF THE PRODUCT LIFE CYCLE
The article represents the stages of the product life cycle and their characteristics. The author conducts the mathematical and statistical analysis of the sales dynamics of electric motors at the stages of their life cycle. The author develops the models of the life cycle of electric motor trademarks and sets the laws of random distribution.
Keywords: product life cycle, modeling, dynamics, regression equation, distribution laws, mathematical and statistical parameters.
Sergey V. Noskov, Doctor of Economics, Professor – Samara State University of Economics.