METHODICAL AND PRACTICAL APPROACH TO SERVICES MARKET SEGMENTATION
The article represents the features of the services market, defines the concept and objectives of servicers market segmentation. It carries out an overview of the most common approaches to services market segmentation. The author justifies the necessity of a special methodical approach to the differentiation of the services market segmentation criteria.
Keywords: services, services market segmentation, services marketing.
Anna N. Agafonova, Candidate of Economics, Associate Professor of Samara State University of Economics.