MODELS OF BUSINESS ACTIVITY IN THE WINE MARKET UNDER IMPORT SUBSTITUTION
The article illustrates the business activity of enterprises in the wine market. The authors define the factors, which have a negative or positive impact on the development of wine production in the Russian Federation, and justify the model of the business activity of enterprises in the wine market. The authors prove the necessity to develop their own models and contract manufacturing under import substitution.
Keywords: business activity, wine market, import substitution, consumer behavior, factors, private brand.
Ivan O. Solodov, a Master`s Degree student; Dana V. Chernova, Doctor of Economics, Professor. - Samara State University of Economics.