FEATURES OF DISTRIBUTION CHANNELS IN THE RETAIL NETWORK


Prikhodko E.V.

The article analyzes the theoretical positions and experience of product distribution channels in retail networks. The author defines options for product movement in retail chains and the peculiarities of product distribution channels in retail networks. Keywords: merchandising, product distribution channel, retail trade, retail trade networks.

Ekaterina V. Prikhodko, a post-graduate student of Samara State University of Economics.


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