THE CONCEPT OF THE SYSTEM SYNTHETIC FORMAT IN RETAIL TRADE: PROBLEMS OF IDENTIFICATION AND DEVELOPMENT OF COMMERCIAL POTENTIAL
The article illustrates the peculiarities and problems of functioning of large retail organizations, defines a set of issues, identifying the concept of the system synthetic format in trade, as well as reveals a synergistic effect due to the complex characteristics of the studied commercial entities.
Keywords: system synthetic format, retail, synergistic effect, concept of identification, shopping center.
Dinara V. Ralyk, Candidate of Economics, Associate Professor of Samara State University of Economics.