MULTIDIMENSIONAL ANALYTICAL MODEL OF EMPATHIC PRICING OF DIFFERENTIATED PRODUCTS BY MANUFACTURING ENTERPRISE
The article represents the author`s approach to the pricing of the differentiated product that is based on empathic assessment of customer perception of consumer appeal of the products. The multidimensional analytical model allows evaluating and shaping the space of consumer expectations, as well as the features of the base and the investigational product, assessing the importance of all features of the product to the consumer, determining the integrated indicators which characterize the level of implementation of consumer expectations in the base and the investigational product, and the reasonable pricing of the investigational product.
Keywords: customer orientation, pricing, differentiated product.
Elena A. Tretyakova, Doctor of Economics, Professor; Nadezhda N. Tolstobrova, Candidate of Economics, Associate Professor; Danil A. Tolstobrov, a post-graduate student. Perm National Research Polytechnic University.