INFLUENCE OF NATURAL AND RESOURCE POTENTIAL ON PRODUCTION PERFORMANCE IN MODERN CONDITIONS


Chebykina M.V., Rusakova N.A.

The authors analyze the innovation and adapted gross domestic product, which is adjusted by determination of depletion of natural resources and determination of environmental damage. Keywords: innovative development, innovation and adapted gross domestic product, potential, production efficiency.

Marina V. Chebykina, Doctor of Economics, Associate Professor, Head of Commerce and Marketing Department; Natalia A. Rusakova, a senior lecturer. - Samara Institute (branch) of Plekhanov Russian University of Economics.


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