MECHANISMS TO REGULATE EMPLOYMENT IN SEASONAL DEMAND: RESEARCH AND SIMULATION
The article illustrates the results of seasonal issue and sale of books on the subject areas, the possibility of using synchromarketing and simulation of optimal production programs with the aim of minimizing the impact of instability in the employment demand.
Keywords: employment, regulation, seasonal demand, synchromarketing, modeling.
Svetlana G. Simagina, Doctor of Economics, Professor - Samara State Aero-space University.