BANCASSURANCE DEVELOPMENT IN RUSSIA: ISSUES AND PROSPECTS
The article illustrates different points of view on the definition of the concept of bancassurance. It is noted that the integration of the insurance and banking activities can vary from a simple distribution agreement with certain types of capital links between the two activities to the integrated structure where all economic activities of financial institutions can intertwine. The author conducts a retrospective analysis of the interaction between the two financial institutions in the bancassurance market in Russia, and highlights the prospects for its development.
Keywords: bancassurance, commercial bank, insurance company, financial services, coordination of sales, joint product, captive insurers, investment life insurance.
Alexander V. Ekimov, a post-graduate student - Ogarev Mordovia State University.