INCENTIVE SYSTEM FOR CUSTOMER MANAGERS AS A FACTOR TO INCREASE THE COMPETITIVENESS OF THE BANK
The article represents the advantages and disadvantages of motivation system, applied in modern conditions, for customer managers in the banks, and tools of tangible and intangible motivation. The author proposes to implement the bonus incentive program to improve the customer managers’ activity in the sale of banking services to corporate clients.
Keywords: motivation, competitiveness, bonus system, tangible and intangible motivation, KPI, customer managers of corporate clients.
Maria A. Motkova, a post-graduate student. - Samara State University of Economics.