INFLUENCE OF MARKETING AND MANAGEMENT SOLUTIONS ON BUDGET OPTIMIZATION PROCESS OF ENTERPRISES
The article illustrates the optimum ratio of costs and incomes of the enterprise that deals with production and sales, as well as ways to minimize costs and increase profits on the basis of the marketing activity management model using computer technology and mathematical and economic modeling techniques. The paper represents a comprehensive analysis of changes in the main economic indicators of the enterprise associated with increased production of the most profitable products.
Keywords: costs, incomes, profit margins, financial strength, business management, breakeven point, strategic business unit, optimal strategy.
Irina A. Toymentseva, Doctor of Economics, Associate Professor; Alexander M. Mikhailov, Doctor of Economics, Professor - Samara State University of Economics.