MARKETING APPROACHES TO OPTIMIZE THE FIXED CAPITAL FLOATING AS THE COMMODITY ON THE BASIS OF ITS CIRCULATION APPLICATION
The article illustrates the problems arising in connection with the capital conversion into specific product and its natural-material features reduce the velocity of the commodity market, which necessitates the emergence of its circulation application.
Keywords: product-capital, title, title capital, property-capital, perfect mobility.
Konstantin N. Ermolaev, Doctor of Economics, Professor; Alexander M. Mikhailov, Doctor of Economics, Professor. - Samara State University of Economics.