DEVELOPMENT TRENDS OF PHYSICAL TRAINING AND SPORTS
The article illustrates the essence of sports services and the interaction model of the major entities of services in the sphere of physical culture and sports. The author represents two defining development trends of these services and the basic development tendencies in physical culture and sports.
Keywords: services, services of physical training and sports, fitness industry, fitness facilities, services, stakeholders.
Anastasia O. Popova, a post-graduate student, Samara State University of Economics.