STRUCTURING THE BUSINESS ENVIRONMENT BY SYSTEMATIZING CONTACT AUDIENCES OF ECONOMIC ENTITIES
The article represents a new approach to structuring the business environment and it allows identifying and formalizing the economic interests of the contact audiences of the organization - a business entity. Harmonization of economic interests of the organization and its contact audiences is the basis for sustainable business development.
Keywords: business environment, sustainable development, contact audience, economic interests, the added value, coordination of interests.
Elena A. Kandrashina, Doctor of Economics, Professor; Svetlana I. Ashmarina, Doctor of Economics, Professor, Head of “Applied Management” Department; Lidia P. Bazhutkina, Doctor of Economics, Professor. - Samara State University of Economics.