MANAGEMENT OF REGION`S INVESTMENT POTENTIAL IN MODERN CONDITIONS
The authors illustrate the essence of the investment potential as one of the key indicators of the investment process, largely determine the managerial decision-making, represent their interpretation of the investment process and its dependence on social and economic conditions; and list the factors which are required for the comprehensive assessment of the investment potential of the territories.
Keywords: investment potential, region, region’s investment attractiveness.
Oksana N. Kolomyts, Candidate of Sociology, Associate Professor. E-mail: oksana.kolomytz@yandex.ru; Dmitry V. Urmanov, Candidate of Economics, Associate Professor.Kuban State University.