RETAIL CHAIN: CONTENT OF THE CATEGORY AND REGIONAL DEVELOPMENT FEATURES
The article analyzes approaches to the definition of the category "retail chain" that allows the author to formulate her own vision based on positions of distribution logistics. The author represents the functions of the retail chain at the macro and micro level, expands its system of classifications, and illustrates the features of the regional development of retail trade.
Keywords: retail, functions and types of retail outlets, development trend of regional retailers.
Dinara V. Ralyk, candidate of Economics, Associate Professor, Samara State University of Economics.