REGIONAL FEATURES OF FOREIGN ECONOMIC EXPANSION OF KENYA MULTINATIONAL CORPORATIONS


Sapuntsov A.L.

The author analyzes the entrance of Kenyan multinational corporations to the markets of neighboring countries, and there have been organized both industrial, commercial and marketing facilities, and branches of banks, insurance and media companies. The increased competitiveness of Kenya multinational corporations abroad is due to advantages in identifying consumer preferences and staff, as well as the motives of foreign direct investment in the Kenyan higher profit margins companies and the desire to obtain the capital and innovative technology. Keywords: Kenya, multinational corporations, foreign direct investment (FDI), trade, banking, symbiotic methods, consumer preferences.

Andrey L. Sapuntsov, candidate of Economics, Associate professor, a senior research assistant. Institute for African Studies of the Russian Academy of Sciences.


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