TRENDS OF BAKERY PRODUCTS MARKET IN THE SAMARA REGION
The paper analyzes the market of bakery products in the Samara region. The authors illustrate basic problems of the market, and offer ways to improve the competitiveness of enterprises in the bakery industry.
Keywords: bread, bakeries, bread market, product line, competitiveness, consumer demand.
Ella G. Vanina, candidate of Economics, Associate Professor; Ksenia S. Nikolaeva, candidate of Economics, Associate Professor - Samara State University of Economics.