SCIENTIFIC APPROACHES TO MANAGING INDUSTRIAL ENTERPRISE COMPETITIVENESS
The paper studies various scientific approaches to managing the competitiveness of an industrial enterprise: systemic, innovative, complex, marketing and etc. The necessity of applying these 20 scientific approaches to managing competitiveness is proved; each approach examines its aspect in details. They do not duplicate, but successfully supplement each other. Ignoring many of these approaches in practice often leads to the inefficient use of resources.