EXPERIENCE IN SETTING APPROACHES TO DATA SUPPORT MANAGEMENT OF THE INNOVATIVE ACTIVITY USING AN EXAMPLE OF DOMESTIC ENTERPRISES
The paper studies the mechanisms and methods of modern management information support of innovative activity in the domestic automobile industry, which are based on achievements of information and communication technologies, which allow synthesizing and thus optimizing the system interaction, increasing competitiveness and investment attractiveness at enterprises.
Keywords: data support, innovation, management, enterprise, model.
Vladimir A. Berdnikov, Doctor of Economics, Samara State University of Economics; Vladimir G. Bulov, Consultant at Russian Presidential Academy of National Economy and Public Administration.