FEATURES OF INTEGRATED ANALYSIS OF THE COMPANYS BUSINESS ACTIVITY
The paper illustrates the features and main directions of analysis of business activity, depending on activities. Special attention is paid to various combinations of cash flows from operating, investing and financing activities and their impact on the company’s business activity.
Keywords: analysis of business activity, business activities, marketing, production, innovation,
investment, labor, administrative, financial, current activity.
Olga S. Aksinina, candidate of Economics, Associate Professor, Samara State University of Economics.