Retail banking location in the activity of the full service bank
The given article concerns the treatment of the concept “retail banking” in foreign and native literature and gives the author’s definition for retail banking. Much attention is given to retail banking location in the activity of the universal bank. The article highlights in detail the strategies of retail banking organization which are used by the Russian banks, as well as advantages and disadvantages of the given strategies. In the conclusion the article covers the main components of retail banking infrastructure.