CONTENT OF COMPETITIVENESS ASSESSMENT AT INDUSTRIAL ENTERPRISES
The paper illustrates the assessment system development of manufacturer competitiveness in the context of its relative modernization at the regional, federal and megaregional level by studying the theory of the issue, supported by the analysis of the experience and practice at enterprises.
Keywords: competitiveness, manufacturer, methods of assessment, quality, commodity production,
innovation and investment potential of the regions, comparative advantages, competitive
strategies.
Vladimir A. Berdnikov, Doctor of Economics; Gennady I. Yakovlev, Doctor of Economics, Professor - Samara State University of Economics.