SOCIAL NETWORKS AS A TOOL OF MARKETING COMMUNICATIONS IN BUSINESS
The paper illustrates the dynamics of social networks and a new approach to marketing communications. The article represents the features of Internet sites, as well as the algorithm for the formation of marketing communications in social networks.
Keywords: marketing communications, social networking, Internet technology, commercial activity
in social networks.
Sergey S. Sariev, post-graduate; Dana V. Chernova, Doctor of Economics, Professor, Head of “Commerce and Logistics” Department. - Samara State University of Economics.