RETAIL CHAINS DEVELOPMENT OF COMPREHENSIVE SERVICES


Gavrilova V.N.

The article examines the creation of managerial ties within the trading network. The paper illustrates the features of the service package in the retail trade and the factors of the effective service package as a control of retail. Keywords: services, comprehensive service provision, customer value, satisfaction, customer loyalty.

Veronica N. Gavrilova, post-graduate, Samara State University of Economics.


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