OPTIMIZATION CHOICE OF EFFECTIVE FINISHED GOODS DISTRIBUTION CHANNELS UNDER RISK AND UNCERTAINTIES OF THE ENTERPRISE ENVIRONMENT


Andrianova N.V.

The paper represents the problem of selecting the optimal finished goods distribution channels under incomplete and inaccurate information about the enterprise environment. The article illustrates the modification of the Hurwitz criterion, which is used for decision-making under uncertainty. Keywords: the channel of products distribution, the uncertainty of the enterprise environment, risk factors, optimization choice model of production distribution system.

Natalya V. Andrianova, candidate of Economics, Associate Professor. Branch of Kazan Federal University in Naberezhnye Chelny.


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