THE SEGMENT "BUSINESS-TO-CONSUMER" DEVELOPMENT TENDENCIES OF ELECTRONIC COMMERCE IN RUSSIA
The portrait of the Russian consumer in the sphere of electronic commerce is made; the analysis of the most demanded transactions of buyers in online stores is carried out; the key directions of development of electronic retail trading are presented.
Keywords: electronic commerce, consumer market, Online stores, information service, “businessto-
consumer”.
Anna N. Agafonova, candidate of economics, associate professor of Samara State University of Economics.