ENSURING GROWTH OF COMPETITIVENESS OF THE RUSSIAN INDUSTRIAL COMPANIES: USE OF POTENTIAL MARKETING FUNCTIONS
The main signs of competitiveness of the industrial companies are formulated, the factors and conditions that accumulate the competitive advantages are reflected, the role of marketing functions in this process is shown.
Keywords: competition, competitiveness, industrial company, complex of marketing, marketing
function, brand, mechanical engineering, industrial cluster.
Natalya P. Ketova, honored scientist of the Russian Federation, doctor of economics, professor, Head of “Marketing and communications in business” Department of the Southern Federal University.