ENHANCE PRODUCT COMPETITIVENESS OF THE CONSTRUCTION INDUSTRY
The problems to create the competitive innovation in the enterprises of the construction industry are considered. The method for the economic optimization of thermal characteristics of the wall panels as the main structural elements of buildings is offered.
Keywords: competitiveness, economic optimization, product innovation, management of innovation projects.
Yuri A. Zhuravlev, Doctor of Technical Sciences, Professor of Samara State University of Economics; Svetlana B. Globa, candidate of Economics, Associate Professor, Head of “Economics and management in the construction industry” Department, Federal Siberian University, Krasnoyarsk city.