ASSESSMENT OF STRATEGIC POSITION OF A MOTOR TRANSPORT ENTERPRISE IN THE FREIGHT MARKET
The issues of enterprise strategy development are considered, its strategic position, based on the complex factor assessment, characterizing a market situation, advantages and its own enterprise possibilities is defined.
Keywords: strategic management, external and internal environment, factors, competences, competitive
advantages, enterprise strategic position, effective strategy.
Lilyana A. Sosunova, Doctor of Economics, Professor, Head of Marketing and Logistics Department; Andrey L. Toymentsev, a post-graduate student. - Samara State University of Economics.