MARKETING PROCESS AND FORMATION OF REGIONAL ECONOMIC SYSTEM MARKETING POTENTIAL
The content of "marketing process concept" is studied. The attempt to define the initial cause of marketing process creation, course form and existence environment is carried out. The value of marketing process in formation of the territory marketing potential is emphasized.
Keywords: marketing potential, marketing process, institutional environment, territory consumers,
territory marketing.
Tatyana N. Tselykh, a post-graduate student, lecturer of Omsk State Transport University.