THE ROLE AND FUNCTIONS OF WHOLESALE TRADE IN DISTRIBUTION CHANNELS
The article proves the need to maintain market positions of wholesale-intermediary organizations in distribution channels by means of unique competitive advantages formation. The directions of wholesale intermediary functions providing competitiveness increase are considered.
Keywords: wholesale intermediary enterprise, distribution channel, wholesale intermediary functions.
Natalya I. Voytkevich, Doctor of Economics, Professor. E-mail: vni63@list.ru; Natalya V. Abramova, a post-graduate student.