MARKETING CONCEPTIONS IN PERSONNEL POLICY FOR COMPANIES IN HOSPITALITY INDUSTRY
The article reveals implementation of various marketing conceptions for human resource management in hospitality industry, their influence on management system in the company as well as organizing labor corporate relations. The authors consider main functions and principles of personnel marketing and suggest the formula for calculating staff marketing efficiency criterion.
Keywords: marketing, conceptions, personnel policy, personnel, resource, management system,
hospitality industry.
Elena Yu. Nikolskaya, candidate of Economics, associate professor; Yana A. Belavina, a student. Plekhanov Russian University of Economics.