CATEGORY MERCHANDIZING AS A NEW STAGE IN CATEGORY MANAGEMENT DEVELOPMENT
The author describes a new approach to purchasing activity organizing and shelf space optimization based on category merchandizing. The interaction between procurement department and retail space optimization in the process of article placing and blocking is studied.
Keywords: category management, category merchandizing, retail space optimization, procurements,
planogram by articles, rebates.
Nikolay A. Tikhonov, a post-graduate student. Plekhanov Russian University of Economics.