METHODOLOGY FOR MARKETING SYSTEM EFFICIENCY DETERMINATION AND ITS INFLUENCE ON BUSINESS PROFIT WITHIN INDUSTRIAL COMPLEX TRANSFORMATION IN THE REGION
The author reveals the problems of regional scientific and technical development programs formation in the context of industrial complex market transformations during the strategic period. These transformations are forced by the existing potential of the infrastructural complex in the region and should trigger innovational development for the infrastructure, oriented at achieving high economic marketable results on mesoscale level.
Keywords: region, regional industrial complex, marketing, efficiency, profit, enterprise
Viktor V. Konorev, candidate of Economics, associate professor of Kursk State University.