COMPANY INNOVATIVE ACTIVITY ASSESSMENT AS A STRATEGIC MANAGEMENT INSTRUMENT
The article considers the main innovative activity components. The author suggests innovative process assessment based on performance and efficiency indicators. The need for company strategic development of national economy sectors applying innovation activities was defined and proved. This is expected to result in management process improvement and enhance the country competitiveness.
Keywords: economy innovative activity, structural downsides, innovative socio-arranged development
direction, business environment valorization, innovation-driven company.
Elena A. Zhukova, a post-graduate student of Samara State University of Economics.