PROGRAM TARGETED INITIATIVES OF COMPETITIVE STRATEGY FORMATION FOR CORPORATE DEVELOPMENT
The article throws light upon the aspects of experience in program-targeted managerial initiatives aimed at understanding and mastering strategizing technology in an industrial and financial corporation.
Keywords: strategy, corporation, competitiveness, program-targeted approach, integrated program
of socio-economic development.
Vladimir A. Berdnikov, Doctor of Economics, Professor; Marina V. Vaker, lecturer. - Togliatti branch of Samara State University of Economics.