EFFICIENCY ENHANCEMENT OF ENTERPRISE COMMERCIAL ACTIVITIES BASED ON ECONOMIC-STATISTIC MODEL CONSTRUCTION
Company commercial activities are under discussion. There are provided characteristics of sales management system and recommendations concerning its enhancement with the help of economic-statistic modeling. This will enable reliable and complete assessment of company’s business as well as working out of many possible development variants, support of forecasting, optimal planning and providing grounded control actions.
Keywords: efficiency, commercial activities, sales management, economic-statistic model, regression
analysis.
Olga A. Lukinova, candidate of Technical Sciences, associate professor; Liliya V. Smarchkova, candidate of Economics, associate professor; Natalya D. Pisarenko, candidate of Technical Sciences, associate professor. - Voronezh branch of Russian State University of Trade and Economics.