APPROACHES TO HR-BRANDING
The article considers the definitions of HR-brand; explains significance enhancement of forming a good company personnel-image; highlights the factors, influencing the company reputation as an employer; suggests the most important business lines for HR-branding target achievement.
Keywords: HR-brand, labour market, personnel, professional level, loyalty, involvement, enhancement
of efficiency.
Leonid M. Albiter, Doctor of Economics, Professor, Dean of Engineering Economics Faculty of Samara State Technical University, Head of “Industrial Economics” Department.