ENHANCEMENT METHODS FOR ASSORTMENT POLICY PLANNING OF DRESS-GOODS INDUSTRY
The article covers the issues of product assortment planning for dress-goods industry. The authors consider this aspect to be the major and key function of marketing activities of the modern garment manufacturing enterprise and consider that application of various methods to product assortment is a basis of assortment structure rationalization process.
Keywords: assortment policy, dress-goods industry, assortment structure, garment manufacturer
Lidiya P. Bazhutkina, Doctor of Economics, Professor, Head of Institute of Economics and Enterprise Management; Galina A. Peshkova, a post-graduate student - Samara State University of Economics.